Maytag Product Launches
As ACD and most recently as Creative Director, I spearheaded the creative transformation of Maytag’s go-to-market assets, overhauling the brand’s ecosystem through high-impact photography, narrative-driven messaging, and cinematic video content. To ensure these standards were scalable, I established new production guidelines that streamlined execution and maintained quality across the creative team.
By blending refined visual hierarchy with persuasive messaging and strategic GIF integration, we transformed static carousel infographics into immersive ‘why-to-buy’ experiences that drive engagement.
Perfecting the PDP Experience
BEFORE
AFTER
Leveraging Maytag’s signature visual identity, I developed a bold POP framework that prioritizes clarity and conversion. I paired performance visualizations with a rigid typographic hierarchy to ensure that key innovations are not only seen but understood within the fast-paced retail environment.
Point of Purchase
Torture Tests
To reinforce Maytag’s legacy of reliability, we created a series of Torture Tests, which fused immersive entertainment with product validation to provide undeniable visual proof of durability—successfully translating complex engineering into high-impact, shareable narratives.
As ACD, I created a library of feature videos that go beyond traditional demonstrations, creating a cinematic experience that reinforces the brand’s positioning of power and reliability in a bite-sized, digital-first format.