MAYTAG

As ACD at WoW studios, I helped transform a traditional heritage brand into a scroll-stopping, culture-driving voice, we proved that even the "stodgiest" categories can lead the conversation.

The Impact

• Cultural Breakthrough: Spearheaded multiple viral moments that defied appliance-category norms, trading dry product specs for authentic cultural relevance.

• Exponential Growth: Tripled Maytag’s TikTok following in just six months, establishing it as the fastest-growing channel across the entire Whirlpool Corp portfolio.