Crate & Barrel Wedding Registry
For newly engaged couples, registering is seen as a chore—it’s overwhelming, cumbersome and most couples have no idea where to start. So in 2021, we completely reinvented the program from top to bottom, site to social, to make registering fun, easy and reflective of their personal style & interests.
And the results were astounding:
Sales: $190M (goal $117M)
Registry Creates: 148,087 (goal 100k)
Completion Rate: 51.10% (goal 45%)
Digital Videos
Catalog
Website Redesign
Before
No voice. No content. No help. So much room for improvement.
After
all the help & inspo: easy-to-add bundles, top-rated gifts, registry lookbook, & real-couple registries
Store Signage
Social
AWARENESS
CONVERSION
CONVERSION
TRAFFIC