Rest in Peace, Juice WRLD.
McDonald’s Beat of My City
At Narrative, my partner Nicole Mizgalski and I launched McDonald’s first-ever, experiential 360 music program, Beat of My City—which unified communities through the power of music. I could write all about it, but it’d be more fun for you to check out, in motion.
Role: Activation concepting; Established program tone and strategy; Copywriting, including promotional materials, social media, on-site signage, script writing; and event set-up.
A few of my favorite press mentions:
Event Marketer, “McDonald’s Beat of My City Initiative Blends Music with Cause Marketing”
Biz Bash, “How McDonald’s is Getting Music Lovers to Raise Money for Social Causes”